Google launches enhances shopping search for retailers and users

Google has unveiled a new shopping search experience for Indian users. The new search will allow users to filter through offers, review prices from multiple retailers and find the products.

This experience is available across several Google products: a made-to-browse experience on the Shopping home page, the Shopping tab on Google Search and in Google Lens. For retailers, Google has expanded the Merchant Center to Hindi.

The new Shopping Homepage is a made-to-browse destination for shoppers to search across multiple product categories, and browse products from thousands of retailers. Google has added smart features like price drops and a collection of the most popular products. The new search will also be available as a Progressive Web App (PWA) for users with entry level phones.

The Shopping Tab in Google Search will allow users to post queries in Hindi and English and show product lists, local store inventory and review prices from across multiple retailers.

Style Search in Google Lens is an all-new visual approach to find products such as clothes, furniture, and home decor, by simply pointing the Lens app.

Retailers can use Merchant Center to upload store and product data for Shopping ads. Google said Merchant Center will be in English and Hindi. Retailers can also use Merchant Center to upload product details so they can appear across Google, without paying for ad campaigns.

There are 58 million SMBs in India of which 35 percent are engaged in retail trade. A very small number of them have an online presence, according to the Sixth Economic Census. 


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