E-commerce channel Flipkart. Com, which competes Amazon and Snapdeal, has sold $100 million worth of smartphones, cameras, tablets, etc. in 10 hours on Monday.
Flipkart celebrated Big Billion Day on Monday to kick off sales ahead of the festival season across the country.
Several customers complained that they could not book their favorite products.
The achievement is despite consumer complaints that the Flipkart site crashed several times during the day.
When one of the journalists at GizmoLead.com tried to book a Canon DSLR camera for Rs 17,000 against the official listed price of Rs 32,000, the site page opened to a Rs 23,000 offering without sharing the reason.
The same journalist could not book Lumia 520 for Rs 900 at around 8pm.
Sachin Bansal and Binny Bansal, co-founders of Flipkart, said: “Big Billion Day is an unprecedented day for us as this is the biggest sale ever in India. We are delighted by the overwhelming response from our customers since 8 am today. With a range of exciting offers on quality products at disruptive prices available throughout the sale period, we have created history in Indian e-commerce.”
Flipkart said in a statement that its technology team will be addressing errors and providing constant support to accommodate the largest scale of traffic and customer visits e-commerce has witnessed across the country.
“Our teams and sellers worked days and nights to make this sale a success – and our efforts paid off. We got a billion hits on our site today and achieved our 24 hour sales target of $100 million in GMV in 10 hours,” Flipkart said.
“We are truly humbled by the immense faith our customers have shown in us. And this inspires us to dream bigger,” the statement said.