Dhoom 3, Katrina Kaif, Salman Khan lead mobile video search: Vuclip

Hit movie Dhoom 3, actors Katrina Kaif and Salman Khan are the top three mobile video searches in the fourth quarter of 2013, according to Vuclip, a mobile video company.

Cricket and gossip are the other two mobile video search terms.

Meanwhile, a VuClip survey said 65 percent Indians share mobile videos as compared to 53 percent globally.

Indian youth under 18 years old fuel this phenomenon with 87 percent saying they share mobile videos regularly.

Superhero movie trailers surfaced as the most often shared trailers in India with 36 percent of vote, also hugely popular among the under-18 crowd.

Indians prefer to watch long-form content on mobile devices.


62 percent Indian respondents prefer to view movies or TV serials instead of short movie clips on their phones

At 79 percent, this preference for long form content is extremely high among the age group of 18 years and under.

If made available, 89 percent respondents said they would prefer to watch their favourite movies  and 81 percent said they would prefer to watch their favorite TV serials, on their mobiles.

Though Indians are enthusiastic about long form content, three main concerns prevail among the users:

39 percent Indian respondents cited high data costs as the top concern; Buffering issues ranked second at 19 percent; and lack of interesting content came in third at 12 percent.

66 percent Indians turn to their mobile devices to research products before making a purchase compared to 60 percent in the U.S. This is most likely because in a country like India, mobile is not only the first screen, but in many cases the only screen respondents have access to.



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