Dell on Tuesday said it aims to add 300 new channel partners and system integrators in India.
At present, Dell has over 2,000 channel partners across the country.
As part of Dell STORM strategy announced today, Dell and Ingram Micro will be reaching out to channel partners in 36 locations of the North and South of India each, 26 locations of the West and 19 of the east.
(IN PIX) Anil Sethi, director & general manager, Channels, Dell India said: “We have in the past seen great success with channel partners in reaching out to customers in tier 2 and tier 3 locations and hence are very positive about this new initiative.”
The objective of the outreach is to help attain maximum coverage and scale up business in future by reaching out to more partners, said Dell.
Dell has partnered with 31 branches of Ingram Micro to strengthen its outreach in these locations and aims to sell the business class desktops and notebooks including DellOptiPlex Micro based on Intel dual core, OptiPlex Dual core SFF and Latitude i3 at better price points.
As part of the activities planned Dell will be giving Sales Reps of Channel Partner organizations the Dell Storm kit for their enablement.
With this, Dell wants to increase the scope of its coverage and influence to 117 tier 2 and tier 3 cities across the country.
Jaishankar Krishnan, managing director, Ingram Micro said, “Ingram Micro is pleased to partner with Dell in the endeavor to increase the availability of Dell commercial products in over 100 cities in India.”