Consumer electronics revenues to grow 3% in 2015 to $223 billion

The consumer electronics (CE) industry revenues are projected to grow three percent in 2015 to $223.2 billion.

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The U.S. Consumer Electronics Sales and Forecasts, released today by the Consumer Electronics Association (CEA), reflect U.S. factory sales to dealers and covers more than 100 CE products.

Revenue for emerging product categories is expected to grow 108 percent in 2015. These new technology categories include 3D printers, 4K Ultra-High Definition televisions, connected thermostats, unmanned systems, IP cameras and wearables such as health and fitness devices, smartwatches and smart eyewear.

Emerging product categories represent less than five percent of CE industry revenue, contributing almost $11 billion to CE revenue in 2015.

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Wearable unit sales will grow 61 percent to 30.9 million, while revenue will increase 133 percent to $5.1 billion in 2015. CEA’s wearables category includes fitness activity bands and other health and fitness devices, as well as smartwatches and smart eyewear.

Led by the tracking devices, health and fitness devices will lead unit sales among all wearables in 2015 with a projected 20 million units. Revenue is expected to surpass $1.8 billion in 2015.

Smartphone unit shipments will grow 6 percent to 169.3 million this year. Smartphone revenues are expected to increase 5 percent to $51.3 billion.

Unit sales of tablets will increased 3 percent to 80.7 million this year, while tablet revenues will dip one percent to $24.9 billion.

TV sets and displays revenue will decrease 2 percent to $18.3 billion in 2015.

Unit shipments of 4K UHD displays will increase 208 percent to four million in 2015. Revenue from 4K UHD displays is expected to grow 106 percent to $5 billion in 2015.

Other CE categories expected to enjoy positive growth in 2015 include audio, electronic gaming and laptops. Automotive electronics will see continued growth due to new vehicle sales in 2015, reaching $14 billion in revenue, a 3.3 percent increase.


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