BlackBerry users look for productivity than rival biz phones

BlackBerry users are 27 percent more likely to place importance in being productive to have a better and more balanced work and personal life than competitor end-users.

Users of BlackBerry were 43 percent more likely than other users to agree that one of their motivations to be productive is to make a mark in their company and society, according to a study by research firm GfK and BlackBerry.

Users of BlackBerry were 18 percent more likely than competitor end-users to agree that mobile technology simplifies their life.

BlackBerry users were 14 percent more likely than rival end-users to agree that mobile technology helps them get their job done quicker.

The study found that 67 percent of business smartphone users indicated they are always looking to improve their productivity and 69 percent are constantly looking for new ways to get things done as efficiently as possible.

BlackBerry survey on productivity

65 percent of business smartphone users say it is important to have a substantial impact on the outcome of their work and to gain a greater sense of achievement in what they do.

John Chen, executive chairman and CEO, BlackBerry, said: “We are focused on meeting the needs of mobile professionals – business users that are productivity-driven and thrive on achievement – empowering them with mobile solutions that allow them to work smarter, collaborate better, and achieve more.”

Two thirds of respondents agreed that smartphones gave them flexibility to work when and where they want – enabling work outside the confines of the nine to five workday and the traditional office space, and empowering workers to gain control over their own productivity.

One third of respondents said smartphones save them more than five hours over an average working week.

editor@gizmolead.com

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