BlackBerry BBM messaging services will be available on the Android smartphones of device vendors such as Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen.
These Android-based smartphone vendors are present across Africa, India, Indonesia, Latin America and the Middle East.
In addition, BlackBerry confirmed that BBM will continue to be available as a free download from Android app stores, including Google Play.
“Mobile messaging is a top priority for Indonesian mobile users and BBM has long been the premium messaging brand. Mobile users want their conversations to be immediate, private and reliable, which makes BBM a great fit for our devices,” said Janto Djojo, chief marketing officer at EVERCOSS.
“BBM is extremely popular in Africa and we know our customers will appreciate the ability to quickly access BBM on their TECNO devices and start connecting with friends and family. BBM is now a central component of our Android-based smartphone platform offering,” said Jason Liu, marketing director of TECNO GROUP.
“Offering BBM, one of the most popular mobile messaging services, preloaded on our smartphones is another great example of how Micromax has built a bouquet of services for our customers to connect and communicate seamlessly,” said Rahul Sharma, co-founder at Micromax.
BBM is already available on the new Canvas Turbo smartphone. Micromax says the initial response from consumers has been overwhelmingly positive. BBM will now be preloaded in the entire future range of Canvas phones.
BBM lets users share files such as photos and voice notes, as well as update their profile and status with ease. Up to 30 people can connect as a BBM Group to chat and share photos, calendars and other files or documents.
Every BBM user has a unique PIN tied to their BlackBerry ID that helps maintains their privacy. Users never have to give out their phone number or email address to begin chatting with a new or casual contact.
BBM experience will continue to evolve for Android and iPhone users in the coming months, with updates that will include support for BBM Channels, a new service that will connect BBM users to communities of shared interests in a very engaging and intimate manner, as well as support for BBM Voice calling and BBM Video calling