Apple tablet market share in 2013 dips to 36%, Samsung gains to 19%

As per the global tablet market share report for 2013 from Gartner, Apple lost substantially whereas Samsung gained.

For instance, Apple tablet market share dipped to 36 percent in 2013 from 52.8 percent in 2012.

On the other hand, Samsung tablet market share increased to 19.1 percent from 7.4 percent.

Asus tablet market share increased marginally to 5.6 percent from 5.4 percent.

Tablet market share of Amazon decreased 4.8 percent from 6.6 percent.

Apple tablet

Chinese IT and smartphone vendor Lenovo increased its tablet market share to 3.3 percent from 1.9 percent during the period.

Gartner said sales of tablets to end users reached 195.4 million units in 2013, a 68 percent increase on 2012.

Apple’s strong fourth quarter helped it to maintain the top position in the market in 2013.

Samsung, ranked No. 2, exhibited the highest growth of the worldwide tablet vendors, at 336 percent, in 2013. The expansion and improvement of its Galaxy tablet portfolio, together with strong marketing and promotions, helped Samsung shrink the gap with Apple. In line with its smartphone approach, Samsung’s over segmentation of its tablet portfolio helped it to offer a wider size and price choice but also helped it to test the market and find niches.

Amongst the vendors that have a less than 6 percent share of the worldwide tablet market, Lenovo did particularly well in 2013 with tablet sales growing 198 percent.

“Lenovo‘s success is a combination of launching innovative new tablet models during the second half of 2013 and the sales of its Yoga model and Windows tablets doing particularly well,” said Isabelle Durand, principal research analyst at Gartner.

“Moreover, Lenovo’s strong R&D capabilities and its ability to react quickly to tablet market dynamics have helped it introduce innovative and a range of attractive products to the market. However, establishing a strong brand with consumers outside China, which is especially important in the tablet market, remains a key challenge,” Durand added.

able 2: Worldwide Tablet Sales to End Users by Vendor, 2013 (Units)

Vendor

2013 Sales

2013 Market Share (%)

2012 Sales

2012 Market Share (%)

Apple

70,400,159

36.0

61,465,632

52.8

Samsung

37,411,921

19.1

8,583,146

7.4

ASUS

11,039,156

5.6

6,262,371

5.4

Amazon

9,401,846

4.8

7,707,800

6.6

Lenovo

6,525,762

3.3

2,186,993

1.9

Others

60,656,161

31.0

30,142,374

25.8

Total

195,435,004

100.0

116,348,317

100.0

Source: Gartner (February 2014)

 

editor@gizmolead.com