Apple is planning to open 500 iOS stores for the Indian customers. This is company’s first major push that will include moving into smaller towns and cities.
Apple has been in the Indian market since 2011 but not been a mainline brand here like many other overseas markets, including China.
The Indian smartphone market is dominated by the Korean vendor, Samsung. Apple recently topped $700 billion in market cap in the US.
Apple sold around one million phones in India in the year ending September 2014 and expects the volume to increase this year and top 3 million.
Ingram and Redington are currently responsible for Apple distribution in the country. They supply the products to regional distributors, multi-product trade channels and Apple Premium Re-seller stores and Apple Authorized Re-seller outlets.
The new stores may take on a franchise model led by Redington and are said to range from 300 to 600 square feet, currently 2,000-square-foot outlets are operating in big cities.
Redington accounts for nearly 70% of Apple’s sales in India. Apple iPhones have got a good response in India, but Samsung still rules the smartphone market in India, followed by Micromax and Xiaomi.
Apple’s market share in Indian smartphone market is less than 5 per cent. While in the tablet market, the company has less than 10 per cent market share.
The company is also expected to invest in direct advertising in India, apart from the publicity provided by its distributors.