Micromax Informatics, an Indian mobile brand, has appointed Amarinder S Dhaliwal as Chief Operating Officer (COO) for its new Internet brand, YU.
Dhaliwal was the co-founder and CEO of DONE BY NONE and has earlier led brands like Indiatimes Shopping and Zigwheels.com.
The YU brand is owned by YU Televentures, a wholly owned subsidiary of Micromax Informatics. Micromax will sell the YU brand of devices through online channels such as Snapdeal, Flipkart, etc.
Dhaliwal will work closely with Rahul Sharma, co-founder Micromax.
Commenting on Dhaliwal’s appointment, Rahul Sharma said, “These are exciting times for us. With YU, our aim is to reach out to a very unique set of audiences; tech-enthusiasts, digital natives and the developer ecosystem.”
Dhaliwal will lead the marketing initiatives for building the brand with a community of highly engaged users, driving revenue from product and services and setting-up world class internet operations, Sharma said. “His rich experience will give an edge to our business and help us achieve this aim.”
“I am very excited with the opportunity to build YU as the first truly global internet and technology brand originating from India. My strong beliefs resonate with the company’s vision to be user centric and build world class products,” said Amarinder S Dhaliwal on his appointment.
“We are building a brand where the user has the power to co-create and make things happen their way,” Dhaliwal added. “We will build a strong ecosystem of connected devices thereby creating a revolutionary, new age internet brand.”