Micromax brings pouch packing for Joy series feature phones

Micromax has unveiled its Joy series of feature phones with the launch of Joy X-1800 and Joy X-1850 feature phones. With the launch of these phone, the company is also pouch packaging for the phones.

The Micromax Joy X-1800 is priced at Rs 699, while the Joy X-1850 will be selling at Rs 749.

joy

Joy X-1800 specs:

# 4.49 cm screen

# 750 mAh battery

# 0.08MP camera

# Expandable memory up to 4GB

# Bluetooth enabled

# Radio FM

# 128 x 160 (QQVGA) screen resolution

Joy X-1850 specs:

# 4.49 cm screen

# 1800 mAh battery

# 25-day standby; 7.5 hours of talk time

# 0.08MP camera

# Expandable memory up to 4GB

# 128 x 160  (QQVGA) screen resolution

# Bluetooth enabled

# Radio FM

According to a research, Micromax accounts for 22 percent of smartphone shipments in India in the October-December quarter, up 1 percent from the previous quarter whereas Samsung’s market share fell 2 percent point sequentially to 20 percent in the fourth quarter.

They have targeted $150 to $200 (Rs 9,000 to Rs 12,000) segment, with products such as the Canvas Nitro and Canvas Hue.

 

Vishal Kawadkar

edtor@gizmolead.com

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