As part of Valentines’ Day offer, Apple announced that its iPhone 5s with 16GB will be available at a down payment of Rs 9,900. The balance needs to be paid in 9 months with a monthly EMI of Rs 5,100.
The 32GB version of iPhone 5s will be available at a down payment price of Rs 18,990, while 64 GB model is available for Rs 27,990 in India.
In all the three versions, the monthly EMI is Rs 5,100 for 9 months.
The company is not lowering the price of iPhone 5s. Also, there is no buy back offer.
In addition, Stanchart credit card users will get cash back of Rs 2,500 along with Apple iPhone 5s, the device vendor said in an advertisement in a Delhi media.
Meanwhile, Apple during its latest quarter revenue analysis said that the company despite supply constraints on iPhone 5s sold 51 million iPhones compared to 47.8 million in the year ago quarter. That’s an increase of over 3 million phones, or 7 percent, and a new quarterly record.
In Japan, Apple added Docomo and iPhone units were up 40 percent.
In North America, Apple did not do well. North American business contracted year over year. Apple actually sold more iPhone 5Ss than it projected.
Since Apple took some amount of time in order to build the new mix of iPhone 5s that customers were demanding, the company lost some sort of units for part of the quarter in North America.
In addition, some North American carriers changed their upgrade policies. And this affected last quarter. This restricted customers who are used to upgrading earlier than the 24 months that they’re allowed and sort of stretched the time out to be a hard and fast 24 months.