Samsung, in an indirect attack on Apple iPhone 4, an old phone, released an advertisement in Indian media, saying “Why an old something? Exchange your old smartphone for a Samsung Galaxy S4.”
Interestingly, Apple announced the re-launch of iPhone 4 for a price of Rs 22,900, while Samsung added Galaxy Grand 2 smartphone for Rs 22,501 on Friday.
Samsung’s advertisement in leading media in Delhi says Samsung Galaxy S4 is available for Rs 34,500 after the exchange offer. The minimum exchange price is Rs 7,000. The original price of Samsung Galaxy S4 is Rs 41,500 in India.
This apart, users can buy Samsung Galaxy S4 phone for a monthly EMI of Rs 1,917 through an 18-months EMI scheme.
Galaxy S4 mini smartphone is also available with exchange offer. The effective price of Galaxy S4 mini will be Rs 18,500 after the buyback offer. The original price of Galaxy S4 mini is Rs 23,500 in India. This means, Samsung is offering exchange price of Rs 5,000 for buying Galaxy S4 mini for mobile users.
This apart, HDFC is offering monthly EMI of Rs 1,028 for Galaxy S4 mini as per its 18-month EMI plan.
Apple iPhone 4 does not have an exchange program at present. Also, this is an old generation phone. Apple iPhone 4 was discontinued from India and other global markets in order to push the sale of iPhone 5s and iPhone 5c.