Taiwanese handset maker, which may find a buyer in Lenovo of China, on Friday said HTC One mini is available for sale with a price tag of Rs 36,790.
Rs 36,790 is the official price and several online commerce portals are offering HTC One mini at lower prices.
HTC One mini is the smaller version of its flagship HTC One.
HTC One mini competes with Samsung Galaxy mini. Samsung is the leader in the Indian smartphone market.
The device major is betting on HTC One because the launch of the smartphone helped it in increasing the company’s brand awareness with young consumers to an all-time high of 87 percent, according to Source Hall & Partners Global Brand Tracker, July 2013.
The number of consumers intending to own an HTC in the next six months has also doubled as a result with the HTC One being recommended by 94 percent of owners. Despite these factors, HTC made a net loss of around $100 million in the third quarter of 2013.
HTC One mini, with a 4.3-inch display and dual-core 1.4 GHz processor, runs on the latest version of Android with HTC Sense.
The important features and specifications of HTC One mini include HD 720p screen; HTC BoomSound’s dual frontal stereo speakers; HTC BlinkFeed; HTC UltraPixel Camera with HTC Zoe and Video; 1.6MP front-facing camera, etc.