ASUS has permanently reduced the price of its ZenFone series smartphones including ZenFone 3 (5.2, 5.5-inch), ZenFone Max, ZenFone 3 Max (5.2, 5.5-inch) and ZenFone Go (5.0, 5.5-inch).
The new prices of the phones will be applied to all the major e-commerce sites like Flipkart, Amazon, Snapdeal and retail stores, as per the company. Notably, the discounted models are falls in the mid-range or entry-level smartphone category.
Model After discount Before discount
ZenFone 3 (5.2-inch) INR 11,999 (INR 13,999)
ZenFone 3 (5.5-inch) INR 14,999 (INR 16,999)
ZenFone 3 Max (5.2-inch) INR 8,499 (INR 9,999)
ZenFone 3 Max (5.5-inch) INR 9,999 (INR 12,999)
ZenFone Max INR 7,499 (INR 7,999)
ZenFone Go (5.0-inch) INR 6,499 (INR 7,499)
ZenFone Go (5.5-inch) INR 6,999 (INR 7,999)
We plan to have aggressive pricing to make ZenFones the most preferred smartphone choice for the Indian Consumer,” said Peter Chang, Region Head – South Asia & Country Manager for ASUS India.
The company has decided to reduce the price amid rising competition in the mid and entry-level smartphone market. Recently, Xiaomi has also decreased the price of its certain models.
Stay tuned for more news and updates.