Idea ULTRA II 3G smartphones priced at Rs 12,500; Idea !d 1000 at Rs 5,400

Idea Cellular has unveiled Idea ULTRA II, the 5.5” 3G smartphone, priced at an MRP of Rs 12,500 for high-end mobile data consumers in India.

The phone will be available in Idea’s major 3G markets – Andhra Pradesh, Kerala, Maharashtra & Goa, Madhya Pradesh, Chhattisgarh, Haryana, UP West, and UP East.

Ultra II

The 3G smartphone from Idea comes as a response to the growing demand for high-end data phones. The company has witnessed consistent growth in data uptake in its 3G markets where Idea branded 3G smartphones have been selling.

Other important features:

Processor: 1.3 Quad Core

Camera: 8 MP rear camera with HDR; 2 MP front camera with LED flash and video-conferencing facility


OS: Android Jelly Bean 4.2

Battery: 2500 mAh

Color: White and Electric Graphite

Idea has also launched an 1GHz dual core entry-level 3G smartphone Idea !d 1000 for the first-time data consumers. The phone features the latest Android Jellybean 4.2 OS with fast download speed and sufficient internal storage capacity.



Other features

Processor: 1 GHz dual core

Camera: 2MP camera

Internal memory: 4GB, expandable to 32 GB.

Priced at an MRP of just Rs 5,400, this smartphone will be available across Andhra Pradesh, Kerala, Maharashtra & Goa, Madhya Pradesh, Chhattisgarh, Gujarat, UP West and UP East.

With the high-end Idea ULTRA II and the entry-level Idea !d 1000, the company targets consumers at both ends of the spectrum, said Sashi Shankar, chief marketing officer, Idea Cellular.

With this launch, Idea’s portfolio of 3G smartphones has gone up to 15, and the company has already sold over 6.5 lakh devices its earlier range of smartphones.


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