Micromax Informatics has launched Canvas Lapbook for Rs 13,999 on Snapdeal.
The Canvas Lapbook will be available from October 9.
Micromax will be targeting 18-25 years old in Tier 2 and 3 markets.
Its battery offers 11 hours of non-stop usage.
Micromax Canvas Lapbook features Intel Quad Core Atom Processor (upto 1.83GHz), dual speakers, 5000 mAh battery, 11.6-inch HD IPS display, 32GB inbuilt storage expandable up to 64GB, a 7-day on-site service, pre-bundled Windows 10, etc.
Micromax also announced the launch of the second generation of its Laptap, the Canvas Laptab LT777. The company said Canvas Laptab LT777 is the next version of the Canvas Laptab 666.
“With our entry into the laptop category, we aim to drive the growth of the category and garner a market share of 10 percent in 12-18 months,” said Shubhajit Sen, CMO, Micromax Informatics.
Micromax said Canvas Laptab LT777 features 11.6 inch touch enabled display, 8-10 hours full day back up and pre-installed Windows 10. The price of Canvas Laptab LT777 will be Rs 17,999 and will be available from October 13, 2015 on Amazon India.