Xiaomi becomes #3, Samsung share dips to 23.8% from 32.5%

Smartphone maker Xiaomi has become the third largest vendor in the world in Q3 2014, while Samsung share dipped to 23.8 percent from 32.5 percent in Q3 2013.

Xiaomi improved its smartphone market share to 5.3 percent from 2.1 percent.

Samsung, though #1 in the world smartphone market, was the only company among the top five to see its shipment volume decline year over year. Samsung smartphone shipments decreased to 78.1 million from 85 million, said IDC.

Apple smartphone market share dipped to 12 percent from 12.9 percent.

Q3 smartphone market share of Lenovo increased to 5.2 percent from 4.7 percent, while LG increased market share to 5.1 percent from 4.6 percent.

IDC said smartphone shipments rose 25.2 percent y-o-y and 8.7 percent to 327.6 million units. Smartphone shipments in Q3 2013 were 261.7 million and 301.3 million units in Q2 2014.

Smartphone market share for Q3 2014 from IDC

Ryan Reith, program director with IDC’s Worldwide Quarterly Mobile Phone Tracker, said: “Most developed markets are experiencing single-digit growth while emerging markets are still growing at more than 30 percent collectively.”

Xiaomi, Lenovo, and LG Electronics posted market-beating growth and with markedly different strategies.

Ramon Llamas, research manager with IDC’s Mobile Phone team, said: “This shows that there is still room to compete in this market, whether it be in the low end as Lenovo has done, at the high end where Xiaomi competes, or in both as LG Electronics has shown. Beyond the top five, there are a number of other vendors achieving similar results.”

Smartphone market share for Q3 2014
Samsung 

Samsung, the number one smartphone vendor, faced continued competition pressure from nearly every side. It also experienced cooling demand for high-end devices. Though Samsung has long relied on its high-end devices, its mid-range and low-end models drove volume for the quarter and subsequently drove down ASPs.

Apple 

Thanks to iPhone 6 and iPhone 6 Plus, Apple posted its largest third-quarter volume ever. Sustained demand for its older iPhone 5S and 5C models comprised the bulk of its volume for the third quarter, said IDC.

Xiaomi

The launch of Mi4 smartphone in August was the key to the success of Xiaomi. It is not known what will be the impact on the recent allegations that Xiaomi is sharing mobile phone user data with its head quarter’s in China.

Lenovo

Lenovo gained at home and abroad. Sub-$100 smartphones like the A369i and A316 drove volumes from emerging markets in Asia Pacific and the Middle East and Africa. Domestically, it launched a number of 4G handsets, with some at lower price points.

LG

LG shipped more than 15 million units for the first time in the company’s history. Its F-and L-series smartphones have gained momentum within both emerging and developed markets. LG released its flagship G3 to maintain a presence in the high-end of the market, lifting the company’s overall LTE footprint.

Though the share of non-China shipments reached 20 percent in Q3 2014 against 9 percent a year ago, Huawei and ZTE did not find a place in the top 5 smartphone market share list.

Baburajan K
editor@gizmolead.com

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