Tablet shipments to grow 7% in 2014 against 53% in 2013

The global tablet shipments will grow at 7.2 percent in 2014 against 52.5 percent in 2013, said IDC.

The tablet market will see the first full year of decline in Apple iPad shipments.

Ryan Reith, program director with IDC’s Worldwide Quarterly Mobile Device Trackers, said: “Many tablet owners are holding onto their devices for more than 3 years and in some instances more than 4 years.”

The two drivers for longer than expected tablet lifecycles are software support for older products, especially within iOS, and the increased use of smartphones for a variety of computing tasks.

tablet market expectation
IDC in a statement said shipments of 2-in-1 devices are expected to reach 8.7 million units in 2014, which is 4 percent of the total tablet plus 2-in-1 market. Consumer hesitancy around the Windows 8 platform, which the majority of 2-in-1 devices are built upon, is one of the reasons for poor uptake of 2-in-1 devices.

Jean Philippe Bouchard, research director for Tablets, said: “We also see tablet manufacturers trying to offset this price pressure by focusing on larger screens and cellular-enabled tablets. The next six months should be really interesting.”

The industry reaction to Windows 10; what Google does in this space with Android and Chrome OS; and Apple’s product line expansion will impact tablet growth, said IDC.