Tablet market share: Lenovo gains, Apple and Samsung slip

Tablet market share of Lenovo has increased in Q4 2014, while Apple and Samsung slipped, said IDC today.

Apple’s tablet shipments decreased to 21.4 million tablets in Q4 2014 from 26 million in Q4 2013, while its tablet market share fell to 28.1 percent from 33.1 percent.

Tablet shipment of Samsung declined to 11 million from 13.5 million, while the Korean consumer electronics giant’s share decreased to 14.5 percent from 17.2 percent.

Lenovo has improved tablet shipments to 3.7 million from 3.4 million. Lenovo’s tablet share increased to 4.8 percent from 4.3 percent.

Tablet Vendors in Q4 2014 by IDC

ASUS tablet shipments fell to 3 million from 4 million, while its market share fell to 4 percent from 5.1 percent.

Shipments for tablets and 2-in-1 devices fell 3.2 percent to 76.1 million in the fourth quarter of 2014, said IDC.

Shipments in 2014 increased 4.4 percent to 229.6 million units.

Tablet Vendors, Shipments, Market Share, and Growth, Calendar Year 2014

The tablet market relies mostly on Apple and Samsung to carry the market forward each year.

In 2014, Samsung’s tablet shipments increased to 40.2 million from 39.7 million.

Apple shipments of tablets decreased to 63.4 million from 74.3 million.

Tablet shipments of Lenovo in 2014 increased to 11.2 million from 7.8 million. ASUS has shipped 11.5 million in 2014 against 12.2 million in 2013.

“Though Apple expanded its iPad lineup by keeping around older models and offering a lower entry price point of $249, it still wasn’t enough to spur iPad sales given the excitement around the launch of the new iPhones. Samsung’s struggles continued as low-cost vendors are quickly proving that mid- to high-priced Android tablets simply aren’t cut out for today’s tablet market,” said Jitesh Ubrani, senior research analyst, Worldwide Quarterly Tablet Tracker.

Baburajan K


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