Tablet market in 2014: Samsung, Dell, HP to gain; Apple, Amazon to slip

The shipment of branded tablet market will see the decline of Amazon, Apple, Barnes & Noble and Google in 2014, while Acer, ASUS, Dell, HP, Lenovo, LG, Microsoft and Samsung will increase, said ABI Research.

Apple iPad tablet shipments will dip to nearly 68 million in 2014 against just over 74 million in 2013. Samsung, the second largest tablet vendor, is expected to ship nearly 43 million tablets in 2014 against 38 million in 2013.

The tablet market analysis report did not share specific shipment details for other device vendors.

ABI Research said tablet growth is expected to resume and continue over the next 5 years with a forecast of nearly 290 million tablet shipments in 2019.

Apple has counted approximately 35 percent of its iPad sales in the last calendar quarter of the year.

ABI Research Senior Practice Director Jeff Orr said: “Unless Apple can pull off a 32+ million unit quarter, sales for 2014 will be down for the first year since the iPad launched.”

tablet user
Comparing tablet operating systems, Android continues to gain share with an expected 54 percent of branded tablets including the Google OS in 2014 while iOS falls to 41 percent and Windows 8 trails at 5 percent of shipments.

The tablet outlook for 2015 is good for device OEMs. Several factors will lead branded shipments to grow 16 percent to 194 million.

First, there will be a broader tablet adoption by businesses for the workforce.

This apart, clearer and tiered product portfolio from leading OEMs will attract global tablet users. In addition, benefits-oriented marketing messaging by vendors will reach laggard adopters in the most mature market economies.

IT market research agency Forrester in 2013 predicted that the global tablets market will reach 905 million users by 2017. It said sales of tablets will rise to 381 million in 2017 from 122 million in 2012, at a compound annual growth rate of 25.6 percent.

Majority of 381 million tablets will be purchased by consumers, but enterprise purchases will make up 18 percent, said Forrester.

In North America, 60 percent of online consumers will own a tablet by 2017, making it a majority device. In Europe, 42 percent of online consumers will own one. Replacement sales make up an increasing proportion of the market.

Baburajan K


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