Sony may unveil latest Xperia handset next month, featuring imaging sensors used in its TVs and cameras.
The Asian technology company is trying to showcase its products before Apple releases new iPhones and iPads.
Meanwhile, Samsung is also planning to launch Galaxy Gear, a wristwatch-like device with features of a smartphone, and Note 3.
Sony is introducing its device for the holiday shopping season as they try to steal a march on Apple, which has promised several more game changers in the product pipeline, Bloomberg reported.
Sony announcement is scheduled two days before the start of the IFA consumer electronics show in Berlin.
Sony’s new flagship Xperia smartphone, developed under the codename Honami, will feature imaging technology developed for its cameras and ultra-high definition TVs.
Xperia handsets are part of CEO Kazuo Hirai’s plan to revive Sony with smartphones, TVs and game consoles that connect with the company’s entertainment content.
To lure customers from Apple and Samsung, the Tokyo-based company is using X-Reality picture-enhancement chips developed for TVs and sensors for Cyber-shot cameras.
Sony expects to sell 42 million smartphones this year.
Update: Sony Xperia Z1 launched