Smartphone sales grew 20% in Q3 2014: Gartner

According to a report by Gartner smartphone sales grew 20.3 percent to reach 301 million units. The top three Chinese manufacturers combined smartphone market share grew by four percentage points.

The report says emerging markets showed some of the highest growths ever recorded with Eastern Europe and the Middle East and Africa achieving the highest increase in the Q3 of 2014, with sales of smartphones growing almost 50 percent year-over-year.

The U.S. market grew by 18.9 percent in Q3 of 2014 due to launch of the iPhones 6 and 6 Plus, whereas Western Europe saw a decline of 5.2 percent.

smartphones

Chinese vendors Huawei, Xiaomi and Lenovo were among the top five vendors globally. Their collective market share grew by 4.1 percentage points.

Samsung’s sales were declined in both feature phone as-well-as smartphone market. The feature phone sales decreased by 10.8 percent year-over-year. Company’s smartphone sales declined 28.6 percent in its biggest market, China.

Apple on the other hand grew its sales by 26 percent in Q3 of 2014. Gartner expects Apple to experience its biggest ever Q4 sales, with both of its large-screen phones seeing demand exceed supply since their launch.

Huawei was at the third position in Q3 2014. Xiaomi experienced the highest growth of the quarter, with an increase of 336 percent in China where it became market leader.

The report also suggests that Android continued to increase its market share with a rise of 22 percent, while Windows lost market share.

“Microsoft needs to keep the momentum going from the third quarter, when Windows phone-based devices grew quarter-on-quarter thanks to the introduction of more mid-range devices,” said Annette Zimmermann, research director at Gartner.

Globally the sales to end users totaled 455.8 million units in the Q3 of 2014 and were flat compared to Q3 2013

Mobile phone sales grew in all regions except Latin America where it went down by 7.4 percent, Western Europe sales were declined by 13.5 percent and Japan sales were down by 1.8 percent.

 

Vishal Kawadkar

editor@gizmolead.com

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