Samsung smartphone share dips to 24% from 29%, Micromax up to 20% from 18%

Smartphone market share report for Q3 2014 from IDC says Samsung, Apple and Microsoft are feeling the heat in the Indian phone market, while Micromax and Lava gained.

The smartphone market share of Samsung decreased to 24 percent in Q3 2014 from 29 percent in Q2 2014 and 32.9 percent in Q3 2013.

Apple, the second largest smartphone vendor in global markets, is not in the top 5 list of IDC India.

Micromax has increased its smartphone share to 20 percent in Q3 2014 from 18 percent in Q2 2014 and 17.1 percent in Q3 2013.

Lava has gained smartphone share and its share reached 8 percent in Q3 2014 from 6 percent in Q2 2014 and 4.7 percent in Q3 2013.

Vendors shipped 23.3 million smartphones in Q3 2014 compared to 12.8 million in Q3 2013.

India smartphone share in Q3 2014

Karbonn and Motorola maintained their Indian smartphone share at 8 percent and 5 percent, respectively, in Q3 2014.

Big smartphone vendors missing in the top 5 list include Microsoft, Lenovo, LG, Sony, BlackBerry, etc.

India mobile phone market share in Q3 2014

While, Samsung faced tough market conditions in the Indian smartphone space, its overall phone share did not feel that much heat. Overall phone share dipped to 16 percent in Q3 2014 from 17 percent in Q2 2014.

Micromax, the Indian smartphone vendor, retained its phone share at 14 percent.

Micromax (Nokia) increased share to 11 percent from 10 percent. Lava gained two points to 10 percent from 8 percent, while Karbonn lost one point to 8 percent from 9 percent.

The Q3 2014 smartphone share did not reflect the aggressive marketing of Chinese phone vendors such as ZTE, Huawei, Xiaomi, Ginoee, OPPO, etc.

IDC said the overall mobile phone market grew a 15 percent quarter-on-quarter and 9 percent year-on-year to 72.5 million units in Q3 2014.

The share of smartphone market in the overall mobile phone market stood at 32 percent in Q3 2014, which is a considerable growth over 19 percent in the same period a year ago.

Baburajan K
editor@gizmolead.com

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