Samsung launches Galaxy Core 2 at Rs 11,900

Samsung Electronics has launched Samsung Galaxy CORE 2, successor of Galaxy Core in India at a price of Rs 11900.

Comes with a 4.5 inch LCD capacitive touch screen display, the device offers a better multimedia experience to users. The smartphone is powered by 1.2 CHs quad core processor and runs on Android 4.4 KitKat with Samsung TouchWiz.

Samsung Galaxy core 2

Galaxy Core 2 has a 5 MP auto focus rear camera with LED flash and a 0.3 MP front camera. The device also has features such as dual SIM support, 768 MB RAM, 4 GB internal memory, which can be expanded.

In addition to this the smartphone supports 14 languages and will be available in regular black and white colors.

Asim Warsi, Vice President – Marketing, Mobile & IT at Samsung India said: “With Galaxy Core 2, we offer powerful performance, intelligent features, and refined designs for an exceptional smartphone experience. The Galaxy Core 2 is the perfect device for users who want an optimal mix of style, portability and power. We are confident that the Core 2 will help us augment our existing market share in the INR 10,000-15,000 price range.”


Key specifications


Display: 11.4 cm (4.5) WVGA TFT

Processor: 1.2 GHz Quad Core

Memory: 768MB (RAM) + 4GB Internal memory*

Camera: 5MP AF/LED Flash + VGA Front

Wireless Connectivity: BT 4.0, WiFi b/g/n, Wi-Fi Direct GPS          AGPS + GLONASS

Battery: 2000 mAh

OS: Android 4.4 Kit Kat

Sensor: Accelerometer, Compass

User Interface: TouchWiz Essence UX

In a bid to strengthen its position in Indian market, Samsung has entered into budget and midrange category by introducing Galaxy Star 2, Galaxy Ace 4 and Galaxy Young 2.

However, analysts believe competition is becoming too stiff with the entry of few new companies to Indian smartphone market. According to a channel survey conducted by Counter Point Technology Market Research in 35 countries Samsung Galaxy S5 placed second after iPhone 5s. The surprise was that top ten list includes Xiaomi, a new company from China.

Xiaomi has surpassed Apple in the race to hold the third spot with 10 percent of market share in China. Samsung is still leading with 18 percentage followed by Lenovo with 12 percentage. Analysts feel that the growth achieved by Chinese companies sends a clear message to the established company like Samsung.

According to IDC Chinese manufactures have together grabbed ten percentage of the total market share in India, which is led by Samsung with 31 shares followed by Micromax with 15 shares.




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