Samsung India will unveil Galaxy Alpha on Saturday.
The launch of Galaxy Alpha smartphone, a device with metal frame, is ahead of the festival season in the country. The Korean device vendor has already unveiled a new marketing campaign to promote Galaxy Alpha is some of the global markets.
Samsung India will announce the pricing and marketing strategies during a press meet in Delhi on Saturday. The new metal smartphone from Samsung is listed with a price of $897 or £549 without a contract at Samsung UK website.
Globally, Samsung announced the launch of Galaxy Alpha well ahead of the launch of Apple iPhone 6 and iPhone 6 Plus.
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Main features of Galaxy Alpha include 4.7” HD Super AMOLED (1280 x 720), less than 7 mm thick, Octa Core (Quad 1.8GHz + Quad 1.3GHz) processor, 12MP rear camera, 2.1MP front camera, 2GB RAM, internal memory of 32GB, no micro SD slot and 1,860 mAh battery, Samsung said in August.
Connectivity options of Galaxy Alpha include Wi-Fi: 802.11 a/b/g/n/ac HT80, MIMO(2×2), Bluetooth: 4.0 BLE / ANT+ USB 2.0 and NFC.
In August, Samsung said the Galaxy Alpha also includes features such as Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode and connectivity with the latest Samsung Gear Fit, Gear Live and Gear 2 wearables.
Galaxy Alpha will be available in Charcoal Black, White, Gold, Silver, and Scuba Blue.
At present, there are indications that the launch of Apple iPhone 6 will be delayed in India. Samsung, the number one smartphone vendor in India, will be able to leverage the gap in the premium product phone segment with the launch of Galaxy Alpha.
Galaxy Alpha, which supports 3G, 4G / LTE, features a sophisticated design in a compact body with a metal frame.
Samsung Galaxy Alpha will be positioned as a premium smartphone for Indian mobile users. Galaxy Alpha will be a cost effective alternative to Apple iPhone 6 as well.
Powered by new big.LITTLE multi-processing technology, the Galaxy ALPHA offers the essential features of the Galaxy S5 – the HDR equipped camera, the fast autofocus, the fingerprint scanner, and S-health with its heart rate sensor.