PC sales to increase 5% in 2015 driven by replacement of old computers

Global PC sales are expected to increase 5 percent in 2015 driven by replacement of old computers, said Strategy Analytics.

On the other hand, the worldwide PC sales will decrease 4 percent in 2014, said Strategy Analytics Connected Home Devices (CHD) service report called Computers in the Post-PC Era: Growth Opportunities and Strategies.

Lenovo leads PC market, Apple jumbs to 5th position in Q3

On Thursday, IDC said worldwide PC shipments dipped 1.7 percent to 78.5 million units in the third quarter of 2014. On the other hand, Gartner said PC shipments decreased 0.5 percent to 79.4 million units.

Strategy Analytics said computing device usage in developed markets indicates that PCs remain essential computing devices despite healthy Tablet sales.

PC market forecast by Strategy Analytics

Frequent Tablet usage has grown by 22 percentage points from 2011 to Q4 2013 up to 32 percent of all households while frequent Mobile PC (excluding Tablets) usage has stayed steady through this period, as 63 percent of all households indicated they frequently used Mobile PCs.

Frequent usage of all PCs (including Mobile and Desktop PCs and excluding Tablets) remained above the 90 percent mark of all households, falling only 3 percentage points during this period.


“Multiple PC ownership is falling as Tablet sales supplant replacement demand for secondary PCs mainly used for casual tasks. Still, PCs will remain essential devices as households eventually replace their primary PCs used for productivity tasks such as spreadsheet and video editing or personal banking,” said Eric Smith, analyst of Connected Home Devices, Strategy Analytics.

The tablet user experience is quickly arriving on the PC thanks to more affordable 2-in-1 Convertible PCs and new operating systems which blend traditional PC and tablet user experiences.

Strategy Analytics says development of these forces aligning perfectly with an older PC installed base ripe for replacement in 2015.

Aryan B


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