Indian smartphone market to reach 870 mn in 2019 from 220 mn this year: Forrester

The size of the Indian smartphone market will be more than 870 million in 2019 from about 220 million in 2014 — bringing smartphone penetration up to 60 percent, said Forrester.

India has nearly 900 million wireless subscribers. Reports from Forrester and IDC say most of the mobile phone use feature phones and the growth of smartphone will be driven by the shift from feature phones to smartphones.

Smartphone penetration in 2013 was 10 percent, said Forrester in its latest report.

IDC India earlier said the Indian smartphone market grew 84 percent to 18.42 million smartphones in Q2 2014 compared to 10.02 million in the same period of 2013.

The sub $200 category of the smartphone market is increasing in terms of the shipment share as the contribution from this category stood at 81 percent in Q2 2014.

With the influx of Chinese phone vendors such as Huawei, ZTE, Lenovo, OPPO, Xiomi, Gionee, etc. and the OS vendor Mozilla’s plans to enter the Indian smartphone category at $50 level, the low end segment of the smartphone market will become crucial in the coming quarters.

At present, it is not clear whether Mozilla smartphones have really taken off in India.

smartphone user pix by NewIndianExpress

IDC forecast for India

Smartphone market is expected to more than double between now and 2018 and much of this is expected to be driven by the migration from feature phones to smartphones.

Global smartphone market

IDC forecast says smartphone market will reach 1.8 billion units in 2018, resulting in a 12.7 percent compound annual growth rate (CAGR) for the 2013 – 2018 forecast period.

Smartphone shipments in emerging markets including India, China, etc will be 1.4 billion units by 2018, growing to 79.5 percent of worldwide volume.

More than 1.25 billion smartphones will be shipped worldwide in 2014, representing a 23.8 percent increase from the 1.01 billion units shipped in 2013.

In 2014, IDC expects emerging market smartphone volume to grow to 920.8 million units accounting for 73.5 percent of all volume shipped. Android devices are expected to account for 88.4 percent of this volume.

Aryan B


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