India tablet market: Samsung surges to 22% from 19%, Micromax dips to 11% from 14%

Tablet market share of Samsung has increased to 22.2 percent in Q3 2014 from 19 percent in Q2 2014, said IDC. Micromax tablet share dipped 15 percent to 10.9 percent from 14 percent.

With 22.2 percent market share, Samsung continues to lead Indian tablet market with a wide margin, while Micromax retained the second spot despite decline of 15 percent in sales in Q3 against Q2 2014, says a new report from IDC.

iBall replaces Apple for 3rd rank

iBall has become the third largest tablet vendor wit 10.6 percent share in India replacing Apple, which was in the third position in Q2 2014 with 9 percent share. Apple’s tablet share decreased to 6.7 percent from 9 percent.

Lenovo disappears from top 5

Lenovo, which was ranked four in Q2 2014 with 7 percent tablet market share, has disappeared from the top five list for IDC.

Datawind is in the fourth rank with 8.2 percent share, replacing Lenovo, which had 7 percent share in Q2 2013. Tablet market share of Datawind has increased to 8.2 percent from 6 percent.

In Q3 2014, India tablet market reported the strongest year to date growth, fuelled by festive buying and strengthening commercial demand. With a strong quarter-on-quarter growth of 10 percent, the tablet market in India now stands at 0.94 million units, the report said.

Samsung’s leadership got a push with new products in the premium segment and higher screen sized tablets.

For Micromax, the first month of the quarter was good, but shipment “sell-ins” contracted in August and September, the report said.

india tablet market share Q3 2014
India tablet market share Q3 2014 (Source: IDC)

Capturing the low-cost connected tablet segment, iBall has made to the top 3 list. iBall, according to IDC, is a vendor to watch out for. Notably, majority of their volumes are consumer driven.

DataWind (8.2 percent) was ranked 4th while Apple got pushed to fifth position with 6.7 percent.

Also read: Samsung smartphone share dips to 24% from 29%, Micromax up to 20% from 18%

While the new BIS compliance requirements hindered the growth of the market initially, most vendors are settled on this issue by now, reports IDC.

With over 90 percent market share in Q3 2014, Android is expected to dominate the operating system market in the foreseeable future as well.

Windows based tablets priced under $200 are expected to accelerate the adoption rate, albeit from a low base.

“The initial phase of impulsive buying seems to have faded, as the consumers are more aware of the use case of tablets now. Therefore the current size of the market looks more realistic and stable,” says Tanvi Mann, market analyst, IDC India.

Owing to seasonality there will be lesser intake in Q4 2014. However, IDC predicts that CY2015 commercial segment is likely to grow in comparison to a stable consumer market.

The growth of commercial tablets in the coming months will be primarily driven by e-governance projects including several education projects initiated by the government, the report said.

The growing phablet (smartphones with screen size 5.5 inches -6.99 inches) trend has hit the small screen tablet business. There is more uptake on tablets which are screen sized between 8-9 inches. “This has however led to an overall improvement of the average selling price for the category,” says Kiran Kumar, research manager, Client Devices IDC India.

Owing to seasonality there will be lesser intake in Q4 2014. However, for CY2015  commercial segment is likely to grow in comparison to a stable consumer market. Government projects and government aided education projects should remain key to the growth in the commercial tablets.

“We are likely to see increased activity by PC OEMs in the tablets space with a focus on the 7 inch and 8 inch form factor,” adds Tanvi Mann, Market Analyst, IDC India.

Rajani Baburajan


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