Chinese smartphone vendor Huawei says Honor 6 Plus will compete with Apple iPhone 6 Plus.
iPhone 6 Plus became famous for two features: First, it was the largest smartphone from Apple. Second, some of its customers complained about bending issues. Both did not impact Apple from in huge numbers and making records in smartphone bookings.
Huawei, which launched its TV commercial for the new Honor 6 Plus smartphone in New York’s Times Square, ahead of the official launch in China on 16 December, said: Not Just Bigger, which was believed as signal of challenge to the iPhone 6 Plus’ Bigger than bigger.
The TVC indicates that Huawei is bringing an innovative smartphone tomorrow. But the industry still remembers that Apple iPhone 6 Plus came with too many high end features.
Huawei declared that Honor 6 Plus would be the last and ultimate model in the smartphone industry in 2014. The Chinese brand is setting sights in North America, the home ground of Apple.
Honor 6 Plus is likely to be better than flagship competitors such as iPhone 6 Plus, Galaxy Note4 and S5, the company said in a statement.
Xiaoyun Zhang, CMO of Huawei Honor, said this brand has covered over 57 countries of the global market in the past six months, and some well-sold models such as Honor 3C, Honor 6, were ranked as best sellers in France and UK.
Smartphone market share of Huawei in Q3 2014 was 5.3 percent against Apple’s 12.7 percent and Samsung’s 24.4 percent. Huawei is the third largest smartphone vendor in the world, according to Gartner.
Huawei needs more innovative products to keep its third rank. Lenovo, which has completed the takeover of Motorola Mobility, is poised to become the third largest smartphone vendor.
Gartner says sales of iPhones grew 26 percent in the third quarter of 2014. With the introduction of two large-screen phones for the first time, the iPhone 6 and iPhone 6 Plus, Apple managed to neutralize the advantage of Android competitors. Gartner expects Apple to experience its biggest ever fourth-quarter sales, with both of its large-screen phones seeing demand exceed supply since their launch.
Apple’s and Samsung’s combined smartphone share totaled 37 percent in the third quarter of 2014, down 7 percentage points from the same period last year.
In the third quarter of 2014, three of the top five smartphone vendors were Chinese. Huawei, Xiaomi and Lenovo grew their collective market share by 4.1 percentage points.
“With the ability to undercut cost and offer top specs Chinese brands are well positioned to expand in the premium phone market too and address the needs of upgrade users that aspire to premium phones, but cannot afford Apple or Samsung high-end products,” said Roberta Cozza, research director at Gartner.
Huawei is gearing up to take on both Samsung and Apple. With Xiaomi in doldrums due to its patent issue with Ericsson, Huawei has better chances to improve smartphone share globally. But Huawei is not doing well in India considering the latest smartphone share.