Blippar on Wednesday announced the launch of visual browsing app in India targeting the Indian augmented reality (AR) market.
The image-recognition platform empowers brands, publishers, advertisers and educators to digital experiences through smartphones, tablets and wearables.
Blippar AR platform has more than 50 million unique users and 50 million global interactions – after the acquisition of rival AR player Layar in June 2014.
Some of the partners of Blippar include Anheuser Busch, L’Oréal, Universal Pictures, Jaguar and more.
India is Blippar’s first Asian office.
Blippar CEO and co-founder Ambarish Mitra said: “Given the increase in penetration of smartphones in India, and the optimistic approach of brands towards AR, India is a focus market for Blippar.”
Blippar India aims to become India’s biggest and most widely used image-recognition platform by partnering with multinational companies, agencies and operators.