Ascend P7 and Mate7 fuel Huawei smartphone sales to 16.8 mn in Q3 2014

Huawei has shipped 16.8 million smartphones in Q3 2014. Ascend P7 and Ascend Mate7 contributed to the success of smartphone shipments.

The Chinese device vendor said its shipment of devices rose 26 percent to 32.03 million in Q3 2014. The mid- to high-end devices grew 162 percent, comprising 26 percent of total shipments.

In Q3 2014, Huawei Consumer business grew 32 percent in the Middle East and Africa, 98 percent in Asia Pacific and 51 percent in Latin America. In 2014, Huawei has expanded its smartphone presence across emerging phone markets.

Over the past three years, Huawei Consumer BG has shifted its focus from low-end to premium mid- to high-end products, and expanded its retail strategy from carriers to online sales channels and open markets.

Huawei Ascend P7 global shipments passed three million units till September, with the smartphone now available in over 110 countries and markets globally.Huawei Ascend P7 smartphone launchHuawei Ascend Mate7, launched globally in September 4, sold out across more than 1,000 retail outlets in China on its first day of commercial availability.

First launched in June 2013, global shipments of Huawei Ascend P6 have five million units and the smartphone is now available in more than 120 countries throughout Europe, the Middle East and Africa, and Latin America.

Shao Yang, vice president of Marketing, Huawei Consumer BG, said: “Our production capacity for Ascend Mate7 and P7 is growing steadily and we expect shipments of our mid- to high-end devices to continue to increase in Q4 2014.”

Shipments of Huawei Consumer BG’s 4G LTE-enabled smartphones such as Huawei Ascend P7, Huawei Ascend G6 and G750, comprise more than 34 percent of total shipments in Q3 2014.

Huawei Honor 6, which was launched in India this month, has already achieved a sales of more than two million units in China.

Anand B
editor@gizmolead.com

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