Market share of Google Android in smart watch segment is expected to dip below 50 percent for the first time since the smart watch renaissance of September 2013, said ABI Research.
Currently, several smart watches are using the Android platform. Samsung Gear series and Sony smart watches are some of the main users.
The main challenge will be from Apple Watch that will be available in 2015.
Android had 75 percent market share in all wearable devices market in 2013. This is expected to fall to 67 percent by the end of 2014, and to 42 percent in 2015, while iOS will gain a 35 percent stake in the market.
Apple iOS is set to take 50 percent share in the smartwatch segment. The number of Android based wearable devices shipped by the end of 2014 will hit around 6 million, with this figure set to rise to 15 million in 2015.
Thomas McCourtie, research analyst, ABI Research, said: “The iPad sold almost 5 million units during the first two quarters of release (Q2 2010 and Q3 2010), and the Apple Watch will be no exception. The high number of loyal and affluent multiple Apple device owners alone will drive significant numbers of sales.”
Ovum expects Apple Watch to cause disruptions in the healthcare, personal fitness, navigation and payments industry. “However, next year will be crucial for Apple as developers get creative with the capabilities of the Apple Watch and begin to disrupt other industries,” said Neha Dharia, senior analyst, Consumer Services, Ovum.
The success of the Apple smart watch device is hinged on the range of apps and services that utilize its capabilities.
The smart watch industry saw the launch of Samsung Galaxy S, Apple Watch, Moto 360, LG G Watch R in 2014.
Juniper Research has forecast that more than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness.
The report said smart watches will slowly gain more sales outlets as brands outside the technology sector, such as luxury watch maker TAG Heuer, enter the smart watch space. High functionality and premium branding means that the average smart watch price will remain above $200 until 2020 at the earliest.
As international vendors including Google, Apple, Sony, and LG roll out high-end products, demand for notification-based watches like the Martian Notifier will diminish, even in markets where budget pricing is the biggest purchase driver. Smaller players will need to respond to increasing consumer expectations or lose further market share.