Apple will offer 25 exclusive apps — at a special section of the App Store called Apps for (RED) — to support the Global Fund to fight AIDS.
The entire proceedings will go to fund the initiative to mark the World AIDS Day 2014.
Apple will also donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.
Customers of Apple have been assisting fight AIDS in Africa by funding life-saving treatments for eight years.
Tim Cook, Apple’s CEO, said: “This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.
On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund.
On Monday, December 1—World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.
“Apple is setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED).