Apple India aims to sell 7 million units by 2018

Apple is targeting to increase sales to 7 million units – including iPhones and iPad — by 2018 from 1 million units achieved in the fiscal year ending September 30, 2014.

To achieve this target, Apple will appoint Softbank-owned Brightstar, a retail major, to sell its devices in India, a report in Times of India said.

Brightstar, which distributes mobile phones and other devices to more than 200 telecom carriers in over 50 countries with revenues of around $11 billion, recently acquired a 51 percent stake in Beetle Teletech.

Apple retail store
The Cupertino-based Apple has two main distributors — Redington and Ingram – to supply products to regional distributors, multi-product trade channels and Apple Premium Re-seller stores and Apple Authorized Reseller outlets. The report said Redington accounts for nearly 70 percent of the sales of Apple in India.

Puneet Narang, who heads Redington’s iComm Strategic Business Unit, will be heading the Brightstar business.

Apple plans to open 500 iOS retail stores in India and the expansion will include entry into smaller towns and cities such as Amritsar, Pathankot, Moga, Coimbatore, Trichy, Nagpur and Nasik.

Apple is planning smaller stores which can range between 300-600 sq ft for the new cities against the over 2,000 sq ft size of existing stores in bigger cities. The company is also likely to adopt a franchise model for the regional expansion and Redington and Brightstar will take responsibility for the expansion.

Baburajan K
editor@gizmolead.com

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