Apple becomes largest smartphone vendor in Q4 2014: Strategy Analytics

Strategy Analytics today said Apple tied with Samsung to become the world’s largest smartphone vendor in Q4 2014.

The report said Apple and Samsung shipped 74.5 million smartphones to capture 19.6 percent share in the global smartphone market in Q4 2014.

Lenovo-Motorola is in the third position with 6.5 percent share, while Huawei has 6.3 percent share.

Global smartphone shipments grew 31 percent annually from 290.2 million units in Q4 2013 to 380.1 million in Q4 2014.

In 2014, 1.3 billion smartphones were shipped worldwide, with very strong growth seen last year in emerging markets such as China, India and Africa.

Smartphone shipments in Q4 2014

Apple has shipped 74.5 million smartphones and captured 20 percent market share in Q4 2014, increasing from 18 percent a year earlier.

Apple’s new iPhone 6 and 6 Plus models are wildly popular in China, United States and Europe.

Apple tied with Samsung to become the world’s largest smartphone vendor for the first time since Q4 2011.

Samsung shipped 74.5 million smartphones and captured 20 percent market share in Q4 2013, dipping from 30 percent in Q4 2013.

Samsung continues to face intense competition from Apple at the higher-end of the smartphone market, from Huawei in the middle-tiers, and from Xiaomi and others at the entry-level.

“Samsung may soon have to consider taking over rivals, such as Blackberry, in order to revitalize growth this year. Samsung remained the number one smartphone player globally on a full-year basis in 2014,” said Neil Mawston, executive director at Strategy Analytics.

The Lenovo-Motorola combine captured 6 percent global smartphone market share and take third position in Q4 2014.

Lenovo is hoping to leverage Motorola’s famous brand to drive global scale this year and to offset some of Lenovo’s recently weakening smartphone growth at home in China.

Huawei shipped 24.1 million smartphones for 6 percent share and fourth position worldwide in Q4 2014. Huawei is expanding rapidly online in China and through retailers across Africa.

Baburajan K
editor@gizmolead.com

THE LATEST

Samsung unveils five new devices to take on Huawei

Samsung on Wednesday unveiled five devices in its Galaxy models to take on the new smartphone market leader Huawei. Note20 and Note20 Ultra with enhanced...
`