App submission on Amazon Appstore doubled after Fire launch

App submission on Amazon Appstore has been doubled in the five week period since the launch of Fire smartphone.

In a statement Amazon said that Appstore selection has nearly tripled over the past year, as developers have found innovative uses of the Fire smartphone’s enhanced carousel, Dynamic Perspective and Firefly.

According to Amazon, Fire phone is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow customers to see and interact with the world through a whole new lens.

amazon-kindle-fire-hd comparison

Dynamic Perspective is an entirely new sensor system that responds to the way a customer holds, views and moves the phone. Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets the user take action in seconds—all with the simple press of the Firefly button.

In addition, Fire phone’s enhanced carousel allows users to see dynamic, relevant information related to the app or game directly on the home screen without needing to launch into the app.

Mike George, vice president, Amazon Appstore, said, “While the underlying technologies for Dynamic Perspective and Firefly are sophisticated, we’ve made it simple for developers to harness their capabilities. Developers can mix and match APIs from the Dynamic Perspective and Firefly SDKs with standard Android APIs to create the best experience for their app or game.”

eBay allows shoppers to access top eBay Deals from Fire phone’s home screen, where as users are able to quickly and easily rotate the entire Rubik’s Cube when they play. Puzzle game developer Fluik said that users can explore specific level they are playing by using their head to look around to map out their course.

Fandango, moviegoer destination, is showcasing a top-10 movie list right on the home screen carousel that deep links to show times at nearby theaters for fast on-the-go ticketing.

Moviegoers can tilt their phones left to reveal Fandango user movie reviews, navigate movie-going menus, and see custom video playlists of related movie trailers and Fandango’s original shows “Weekend Ticket,” “Mom’s Movie Minute” and “Reel Kids.”

Other Innovative apps and games from developers including Camouflaj, Craigslist, Fluik, Kik, Magmic, Trove, TV Guide, and WhitePages are using Fire phone’s unique technical capabilities.



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