Android operating system has registered a new record by grabbing 85 percent global market share, while Windows and BlackBerry suffered the major setback in the second quarter of 2014.
According to the Strategy Analytics report global smartphone shipment grew 27 percent, which witnessed the expected rise of Android, as 249 million devices that run on Android OS have been shipped during the second quarter.
Apple has made some progress, as the company shipped around 35 million devices, which is against 31 million in the second quarter of 2013. Though Apple has retained its second position, the company could not retain its market share, as it came down to 11.9 percent against a 13.2 in the 2Q 2013.
Microsoft, though not suffered any huge setback, has shipped only 8 million devices with a market share of 2.7 percent. The company has shipped around 9 million devices in 2Q 2013 with a market share of 3.8 percent.
Meanwhile, BlackBerry is nowhere in the picture, as the company, which has shipped around 6 million devices in 2Q 2013 with a market share of 2.4 percent has managed to ship only 2 million devices with 0.6 percent market share.
Linda Sui, director, Strategy Analytics, said: “We estimate worldwide smartphone growth has halved during the past year, from 49 percent a year ago to 27 percent today. Global smartphone growth in the current quarter is at its lowest level for five years, and there are wide variations by region. For example, Africa and Asia are booming, while North America and Europe are maturing.”
According to Strategy Analytics, the setback suffered by BlackBerry in the past year is because of its weak line-up of BB10 devices. Apple iOS lost one point of share to Android because of its limited presence at the lower end of the smartphone market. Microsoft is struggling to grab attention in United States and China.
Market researchers feel that Android is on the verge of turning smartphone platforms into a one-horse race. Its low-cost services and user-friendly software remain wildly attractive to hardware makers, operators and consumers worldwide.
“The only threat that android would face in future is Firefox’s entry to ultra-low-cost segment, they are planning to launch $25 smartphones in the later stage of this year,” says analysts.