Acer leads in Chromebook market, ahead of Samsung, HP, Dell

Acer is leading the global Chromebook shipments in Q2 2014, ahead of main rivals such as Samsung, HP and Dell.

In terms of market share of Chromebook, Acer has dominated 37 percent of the global market in Q2 2014, said ABI Research.

Market research agency IDC earlier said Acer saw the highest year-on-year worldwide PC shipment growth among the top 4 players in Q3 2014 at 11.4 percent. This was in contrast to the overall industry decline of 1.7 percent. On quarter-on-quarter basis Acer also saw the highest worldwide PC shipment growth among the top 4 at 12.3 percent, surpassing the industry average of 4.8 percent. Acer held 8.4 percent of the PC market share in Q3 2014.

On top of the growth of traditional PCs, Acer’s performance in Q3 can also be attributed to its growth in 2-in-1 notebooks and Chromebooks, which have garnered many great reviews from media and technology experts, said IDC.


ABI Research said Chromebook shipments increased 67 percent quarter-on-quarter. The global Chromebook sales are projected to double in size year-on-year.

The top three vendors – Acer, Samsung, and HP – accounted for 74 percent shipment share during H1 2014 and are forecasted to maintain market control through H2 2014.

The questionable need of Chromebooks by consumers contributed to the slow start of these devices; however, vertical markets such as elementary education still remain a driving force.

In emerging markets, especially in Asia-Pacific and Eastern Europe, business-purchasing entities account for 75 percent of Chromebook sales.

North America will account for 78 percent of the Chromebook market in 2014, while other regions, especially Asia-Pacific and Western Europe, are expected to grow in market share by 2019.

In late 2013, Chromebooks entered the market when notebook sales were declining and tablet sales were on the rise.

In contrast, H1 2014 demonstrated slowing tablet growth and the revival of the notebook market.

Anand B


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