Lenovo offers finance schemes to increase computer penetration in India

Lenovo has announced the launch of some finance schemes to make computers more accessible to the youth population. This initiative offers zero percent interest schemes on a range of customized products.

India has a lower percentage of computer penetration (10%), which is the lowest among developing countries like Vietnam (16%), South Africa (18%), Turkey (49%) and Malaysia (64%).

In the coming five years India is expected to become  one of the world’s youngest countries but still many youths do not have access to a computer.

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Lenovo retail shop in Delhi

Lenovo has taken a step towards this issue and is offering 100% financing with zero down payment and zero interest on the purchase of high performance laptops and AIOs. The payment can be done by multiple EMIs with no interest fee.

Program details:

  • Lenovo is offering a range of fully loaded, great value computers across AIOs and laptops starting at INR 22,390.
  • For the finance schemes, Lenovo has tied up with a consortium of 11 banks including HDFC Bank, Citibank, ICICI Bank, Kotak Mahindra Bank, Axis Bank, Standard Chartered Bank, HSBC Bank, Indusind Bank, American Express Bank, SBI-GE and Rathnakar Bank Ltd.
  • Lenovo is also looking at tie ups with leading telco majors to provide free internet dongles with every computer purchase.

This initiative is being piloted in Andhra Pradesh and Telangana as it complements their focus on education to bridge the IT divide.

Lenovo is looking at a comprehensive 360 degree marketing outreach that includes Advertising and student engagement through college contact programs across the two states.

“As the global PC leader, we want to address the problem of computer penetration in the country. We chose Andhra Pradesh and Telangana as the first region, as they offer immense IT talent. We plan to roll this out in the rest of India too.” said Shailendra Katyal.

The offer will be available from mid-November 2014, across all Lenovo stores in Andhra Pradesh and Telangana.

Lenovo’s competitor Dell has announced innovations across its PC business designed to connect users to the content they need to maximize productivity.

Dell has introduced tablets, smart desk workspace, Ultra HD 5K monitor and integrated security and manageability software solutions.

Growing its worldwide PC shipments by nearly 10 percent year on year in Q3, which led to growing its market share in the North American market by 19 percent. Dell gained triple the share of HP, five times as much as Apple, and 10 times as much as Lenovo.

 

Vishal Kawadkar

editor@gizmolead.com

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