Out of stock has become a passion in India.
At least three vendors recently said their smartphones are not available thanks to “demand” for their products.
Indian consumers and “we journalists” do not know whether these marketing savvy phone vendors have sold 5 units or 5 million units during their special campaigns.
These smart smartphone vendors’ PR agencies flash a press release saying: “My products are sold out.”
I do not want to name these vendors.
Xiaomi today announced that this week’s entire Mi 3 stock was sold out in 5 seconds on flipkart, a top ecommerce channel.
Xiaomi did not say how many items were sold today. But they revealed: “After today’s sale, the total number of Mi 3 devices sold on Flipkart to date is 20,000.”
When the smartphone market is hotting up because of the arrival of several Chinese phones, marketing is the only solution to reach Indians. That’s why 71-year old Amitabh Bachchan has become the brand ambassador of LG G3 smartphone. Hope LG is not trying to tap 50-year plus with the latest launch. Or the Super Star of Bollywood is not going to infuse new energy to LG, which aspiring to become a super brand in the Indian smartphone market.
When Deepika Padukone is endorsing HP tablets and Katreena posing for Sony, it is important for brands to look for new things. But transparency is important to smartphone vendors. So please start revealing the number of products you sell in India.