Strategy Analytics has shared top mobile media and apps predictions for 2015.
# Consumer and advertiser spend on mobile media to pass the $300 billion mark
# Mobile advertising momentum continues to build as spend approaches $30 billion
# Chinese/ Asian developers and content publishers increase their rising influence on the global apps market
# Operator data monetization plans hit by continued net neutrality uncertainty
# Apple Pay ignites NFC-based and non-NFC mobile payment activity beyond the US
# Facebook launches a payment platform for the youth
# Global eBooks market reaches $10 billion with growth predicted to slow
# Joyn/ RCS launches to accelerate, but unlikely to impact OTT messaging providers
# App Store market dynamic, Microsoft captures third place from Nokia, but Google Play and App Store remain leaders by some margin
# Connected Car app ambitions of car makers continue to stall
editor@gizmolead.com
