Samsung unveils LeBron mobile app for Galaxy users

Samsung Telecommunications America announced “LeBron,” a mobile application that gives Galaxy users access to the athlete’s life.

The app was built by Samsung in conjunction with the NBA and is available on the Galaxy S5, Galaxy S4, Galaxy S III, Galaxy Note 3, and Galaxy Note II through the Google Play store.

LeBron James fans can get a glimpse of the Miami Heat player’s life while he is preparing for the most exciting time of the year. The app will focus on all areas of LeBron’s life, under four sections: Athlete, NBA Playoffs, Style and Journey.

LeBron James

The Athlete section details photos and videos of his workouts, daily life as an athlete. NBA Playoffs details LeBron’s season and career along with live scores from the Heat’s playoff games. The Style section details photos and videos of his classic style, sneakers of the day, off-the-court looks, a radio that plays his favorite songs, and more. The Journey section gives insight into what fuels LeBron off the court including, his charitable work with his Foundation, as well as his home life with his wife and kids.

“We are creating content and services that enhance the consumers’ experience with our products,” said Todd Pendleton, chief marketing officer at Samsung Telecommunications America. “The LeBron app is the first of its kind that allows him to connect with his fans in a unique way, and gives our Galaxy owners an exclusive, insider’s view into his world.”

Samsung has collaborated with LeBron James on many projects.

Maverick Carter, LeBron James’ business manager and partner, said, “The NBA Playoffs are already so compelling, and I think fans are going to love an opportunity to go even deeper.”

Mobile apps are the best ways to engage users on a smartphone. Samsung, though, has not been highly successful in engaging users on its in-house apps, says the 2014 AppOptix data. Despite Samsung’s heavy push in content and app strategy through Samsung App Store, Media Hub, and in-house apps, Galaxy S3 and S4 users look beyond its ecosystem for the vast majority of on-device usage, the research said.


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