It’s the most exciting time for the Democracy in India. With the 2014 General Election entering the final stage, political parties are trying hard to woe voters leaving no room for chance.
With millions of Indian voters empowered with smartphones, it’s also an opportunity for smartphone and app vendors to make their user base actively participate in the largest democratic event in the world. Already the market has witnessed a flurry of smartphone apps dedicated to the ongoing election.
The latest to join the fray is an election app from Network18 and Microsoft. Dedicated for the Windows smartphone users, this app lets them search for information on political parties, candidates and constituencies.
CNN-IBN, IBN7, IBNLive.com and Firstpost.com are Microsoft’s partners in this process.
Powered by IBNLive.com and Bing, the Windows Phone app brings all relevant information to users in formats such as interactive visualization, thus making it easier to make sense of data. It allows users to connect with leaders from various political parties on Twitter and evaluate their credentials before deciding to vote for them.
Users can also get customized content including curated news, photos and videos for their selected constituency. The app also reminds you go out and vote with a ‘Save the Date’ function.
While the launch of the app comes a bit late, it’s not sure whether the app will provide election results updates and analyses to Windows Phone users.
Smartphones have become the powerful tool for people to gather information, build opinion and make informed decisions for better living. Partnerships of this kind benefit the companies involved because they can engage their customers more on their products and services.