Mitron achieves over 25 mn downloads from Google Play Store

Short-form video app Mitron has achieved over 25 million downloads from Google Play Store.

Mitron emerged as an Indian alternative to TikTok as anti-China sentiment rose in the country amid border tensions in Ladakh.

India decided to ban TikTok late last month over national security concerns and the popularity of Mitron has increased.

The Mitron app reappeared on Google Play after it fixed the issues raised by Google. The app was briefly removed from Google Play Store apparently for technical policy violations.

The Bengaluru-based app on Tuesday claimed that about 40 million videos are viewed on the platform per hour while nearly one million new videos are created per day.

Founded by two computer science engineers, Shivank Agarwal who is an alumnus of Indian Institute of Technology Roorkee and Anish Khandelwal, an alumnus of Visvesvaraya National Institute of Technology in Nagpur, Maharashtra, the app was launched in April this year.

The app provides an easy interface for users to create, edit and share their videos and at the same time browse through a library of top videos on the platform.

Mitron announced a seed funding round on July 1, led by 3one4 Capital and a LetsVenture syndicate led by Arun Tadanki.


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