Microsoft acquires smartphone calendar app Sunrise

Microsoft has announced that it has acquired the mobile calendar application Sunrise in a deal reported to be valued about $100 million.

Microsoft and Sunrise confirmed the deal in blogs on their respective sites. Terms of the deal were not announced.

Microsoft first made the news official with a video posted to its YouTube page, later releasing a statement.

The Sunrise’s co founder said that the current app will remain available on its current platforms.

Microsoft

Sunrise supports a number of features including recurring appointments, alerts, birthdays, Google Maps directions, and more. Sunrise currently supports Gmail accounts and Facebook events / birthdays from the social network.

The calendar app also integrates with popular services like SongKick and TripIt to map upcoming gigs and help plan trips.

Microsoft will most likely fold the features into its Outlook app. Outlook on iOS and Android has its own calendar, but Sunrise’s features are more powerful.

“We are making this acquisition because we believe a reinvention in the way people use calendars on mobile devices is long overdue,” said Microsoft’s Rajesh Jha

Microsoft in December bought Acompli, a company specializing in handling email on Apple or Android mobile devices.

The deal was worth more than $200 million. It helps the users to easily manage their mail on handsets using Google Android or Apple iOS operating systems.

The Accompli app sorts out user’s inbox, giving priority to the messages that may be the most important. It combines this with filters and other features which gives users control of their mail.

 

Vishal Kawadkar

editor@gizmolead.com

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