Samsung leads smart wearable band, while Fitbit tops basic wearable bands

The wearable band market grew 684 percent in the first half of 2014, said Canalys. Fitbit leads basic wearable band market, while Samsung tops the smart wearable band market.

Fitbit and Jawbone took first and second place respectively in the basic wearable band market in the first half 2014.

Nike’s market share has fallen as it cuts resources, while new entrant Garmin had a successful launch of its vivofit device and is chasing third place.

“The challenge all vendors face is keeping consumers engaged with the devices, 24 hours a day, seven days a week,” said Chris Jones, VP and principal analyst at Canalys.

Samsung is the worldwide leader in the smart wearable band market in the first half of 2014 with the release of three new products in the second quarter: the Gear 2, Gear 2 Neo and Gear Fit.

In July, Samsung released its fifth smart band in less than a year, the Gear Live, based on Android Wear.

The Canalys report said Samsung must improve device sell-through otherwise it will again have to resort to heavy discounting through promotions to move inventory.

wearable band market size

The Pebble Steel helped Pebble keep its momentum and its app store continues to grow while Sony completes the top three.

Android Wear shipments will appear in Canalys’ Q3 shipment tracking, with LG’s G Watch and Samsung’s Gear Live officially launching the platform. Motorola’s Moto 360 and others are also coming soon.

“Mobile operating systems and apps must be extensively pared back for smart wearable bands. Android Wear represents an initial first step by Google. It will undoubtedly continue to refine and improve the Wear platform as it has done with Android,” said Canalys Analyst Daniel Matte.

Canalys expects that Apple smart wearable band would make extensive use of custom components. Its hardware design will require innovation related to wireless charging, waterproofing, and display and battery technologies.

The report said smart wearable bands need advances across the component ecosystem to achieve multiple days of battery life. Smart wearable bands should not necessarily resemble watches, but should instead adhere to their own unique design constraints.


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