LG Electronics has tied up with U.S. retail jewelry company REEDS Jewelers to launch LG Watch Urbane Luxe, a premium limited edition smartwatch, for $1,200.
This luxurious wearable features 23-karat gold and alligator leather strap set in an exclusive piano-gloss lacquer case.
The LG Watch Urbane Luxe will sport a deployment clasp. The alligator band is handcrafted at the highest level of craftsmanship, undergoing 50 separate steps in its creation, handled by 30 leatherworkers. The 23-karat gold used in the LG Watch Urbane Luxe is stronger and harder than the 24-karat gold used in jewelry and heavier than the 18-karat gold used in traditional luxury watches.
The Korean consumer electronics maker will be producing 500 limited edition watches that will be engraved with its own serial number for authenticity and available initially in the USA.
LG will display LG Watch Urbane Luxe limited edition smartwatch at IFA 2015 at Hall 18 of Messe Berlin from September 4-9.