Jabra hires director of marketing after successfully entering wearable market

Jabra announced that, Karin Piscitelli will join the company as the new director of marketing. The new director will oversee all marketing activities in North America.

Karin Piscitelli has a background in the active lifestyle marketplace. She comes to Jabra from City Sports where she served as the Head of Marketing Communications for fifteen months, driving retail marketing and promotional strategies for the sporting goods retailer.

Jabra logo Logo

Piscitelli has also worked for footwear and lifestyle apparel brands including the New Balance Athletic Shoe Company, Reebok International, and The Life is Good Company.

Jabra has successfully entered the wearable segment, with the launch of Jabra’s Sports pulse Wireless headphones. Jabra has brought music and fitness tracker in the same device.

The Jabra Pulse, a set of smart headphones that acts as a fitness tracker on user’s workout. The earphones connect via Bluetooth and NFC, meaning customers with NFC devices can connect to the Jabra Pulse with a tap of a button.

The ear buds feature Dolby sound enhancement and, most impressively, a Biometric In Ear Heart Rate Monitor to measure heart rate throughout your Sunday morning run.

The Jabra SPORT LIFE app will be user’s fitness hub, featuring fitness testing and training management. The app has an ability to alert users on their pace, heart rate and even encourages the users while running.

The Jabra sound app allows users to create and browse playlists, share music, as well as adjust the sound equalizer to their preference.

The company has also added music controls to the Jabra Sports Life app, which has a primary purpose to help evaluate, plan, track workouts.

The heart rate information is supplied to the app by the heart rate monitor integrated into the earbuds themselves. The music and fitness combination device is available at a price tag of $199.


Vishal Kawadkar



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