HTC is set to unveil its first wearable device at the CES 2015 (Consumer Electronics Show) in January, according to media reports.
Venturebeat reports that HTC will compete with Apple, Samsung, Google and Sony that are already offering their wearable devices.
Taiwanese mobile manufacturer will not plunge into the pool of smartwatches released by its main competitors.
IT market research agency Gartner predicts that by 2017, 30 percent of smart wearables will be completely unobtrusive to the eye.
“Already, there are some interesting developments at the prototype stage that could pave the way for consumer wearables to blend seamlessly into their surroundings,” said Annette Zimmermann, research director at Gartner.
Smart contact lenses are one type in development. Another interesting wearable that is emerging is smart jewelry. Obtrusive wearables already on the market, like smart glasses, are likely to develop new designs that disguise their technological components completely.
HTC will work with other companies who have already done significant work in developing apps for activities such as fitness. The first wearable device from HTC will target fitness fanatics with a device meant for workout or exercise.